For Website Owners
“With Path Analytics, PathFactory is bringing us next-level understanding of how our content is performing. Path Analytics helps us figure out the bottom performing assets with just one click, saving our team a ton of time when we need to make decisions about what to retire or repurpose.”
Pragya Singh
Developer at Infoblox
Seamlessly move visitors through their customer journey
Pin important content, use AI-based recommendations, or a combination of both. Create a tailored content journey on every visit that includes all content and web pages. No surgery on your CMS required!
Micro-personalization
Go beyond rules-based macro-personalization (based on demographics or firmographics). Layer on micro-personalization, which uses consumption data and content metadata to let visitors pick back up where they left off and receive hyper-personalized content recommendations, just like Netflix & YouTube.
Extend web analytics to all of your content
Traditionally, web analytics tools lose visibility as soon as a visitor clicks through to a PDF, review site, or third-party report or article. Gain that visibility by packaging content in Content Tracks and understand the complete journey through content.
SEE HOW PATHFACTORY CAN HELP YOU, SPECIFICALLY
What do you do?
Demand
Generation
Marketing
Operations
Marketing
Leader
Content
Marketing
Website
Owner
Account-Based
Marketing
